Why SEO Matters for Entrepreneurs
If you’ve ever wondered why some businesses always seem to show up first on Google, the answer is simple:
SEO (Search Engine Optimization). But for busy entrepreneurs, SEO can feel like one more complicated thing on an already packed to-do list.
Here’s the good news: SEO doesn’t have to be overwhelming. By focusing on a few key basics, you can make sure your business is showing up where it matters —
in front of the people who are actively searching for your services.
What Is SEO, Really?
SEO is the process of making your website more visible on search engines like Google.
Think of it as online visibility. The higher you rank, the easier it is for customers to find you.
But here’s the thing: SEO isn’t about tricking Google. It’s about creating a great online experience for your customers.
Insider Tip from Stephanie: If you create your site for people first (not search engines), you’ll naturally check off many of Google’s SEO boxes.
The Three Pillars of SEO
1. On-Page SEO
This is everything you control on your website pages.
- Use relevant keywords naturally in your copy.
- Write strong meta titles and descriptions.
- Add headings (H2, H3) for structure.
- Include internal links to other pages on your site.
2. Off-Page SEO
This is all about credibility and authority.
- Backlinks from other reputable sites.
- Social media mentions and shares.
- Positive reviews and online reputation.
Insider Tip from Stephanie: Not all backlinks are created equal. One link from a respected industry site can be more valuable than 50 random ones.
3. Technical SEO
This ensures your website runs smoothly.
- Fast page speed.
- Mobile-friendly design.
- Secure site with HTTPS.
- Easy navigation and crawlable structure.
Simple SEO Wins for Beginners
If SEO feels overwhelming, start small. Here are easy wins you can implement right away:
- Claim your Google Business Profile.
- Add your target keyword to your homepage title.
- Write one helpful blog post per month.
- Make sure your site loads in under 3 seconds.
- Use alt text for all your images.
How to Find the Right Keywords
Keywords are the words and phrases your customers type into Google.
Finding the right ones ensures your site matches what people are searching for.
Steps to find beginner-friendly keywords:
- Brainstorm what customers might search for.
- Use free tools like Google Keyword Planner or Ubersuggest.
- Choose keywords with high search volume but low competition.
Example: Instead of trying to rank for “marketing,” target “marketing consultant for small businesses in McKinney.”
Insider Tip from Stephanie: Go for the “long-tail keywords.” They may get fewer searches, but the people using them are more likely to buy.
The Role of Content in SEO
Content is the heart of SEO. Every blog post, page, or resource you publish is another opportunity to show up in search results.
Types of content that help SEO:
- Blog posts answering customer questions.
- How-to guides.
- Case studies and success stories.
- Videos and infographics.
SEO Mistakes Beginners Should Avoid
- Keyword stuffing: Repeating the same keyword over and over looks spammy.
- Ignoring mobile users: If your site isn’t mobile-friendly, you’ll struggle to rank.
- Skipping analytics: Without data, you won’t know what’s working.
- Expecting overnight results: SEO is a long game.
Insider Tip from Stephanie: SEO is like working out. Consistency matters more than intensity.
Measuring Your SEO Success
The best part about SEO? You can track your progress.
- Use Google Analytics to monitor traffic.
- Check Google Search Console for rankings.
- Track how many calls or leads come from organic search.
Final Thoughts: SEO Made Simple
SEO doesn’t have to be complicated or overwhelming. By focusing on the basics — on-page, off-page, and technical SEO —
and making small, consistent improvements, you can grow your visibility online and bring in more customers.
👉 Want help simplifying SEO for your business? Aligned Growth Marketing can create a beginner-friendly SEO plan
that works for your schedule and your goals.
